L08 _____ is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for a certain term. Select one: a.Monopoly b.Patent c.Term limit d.Trademark

• L08 All of the following are protected by trademarks EXCEPT: Select one: a.number and letter combinations like 3M and AT&T. b.unique product shapes, as long as they have no bearing on the product function, such as the famous curved bottle of Coca Cola. c.logos such as the Nike swoosh. d. a video of a play created and performed by a college drama class.

L08 Assume a marketing VP of a firm leaves to become the marketing VP of a rival firm, and creates a marketing plan for the new firm that is virtually identical to one he was working on at the old firm. The old firm could argue that this is a ________. Select one: a.copyright infringement b.trade secret dispute c.market encroachment d.patent infringement

• L08 Each of the following is a form of intellectual property EXCEPT: Select one: a.a patent on a business process. b.the name of the website "Yahoo!". c.A website design. d.the recipe for apple pie that has been passed down through your family for several generations.

• L08 Which of the following is NOT a basic requirement for a patent? Select one: a.It must have utility. b.It must be not obvious to a person of ordinary skill in the field. c.It must be novel. d.It must be extraordinarily creative.

• L08 Which type of patent would be applicable to something like Amazon.com's one-click ordering system or Priceline.com "name-your-own-price" model of purchasing travel and accommodations? Select one: a.business method patent b.dot-com patent c.design patent d.Trademark

• L09 A video game manufacturer that markets games for the Xbox, Playstation, and Nintendo systems decides to use a single ad rather than develop separate ad campaigns for each system. This is an example of ________. Select one: a.Benchmarking b.capturing economies of scope c.capturing economies of scale d.executing a scalable business model

• L09 Each of the following is a part of the organizational life cycle, EXCEPT: Select one: a.Introduction b.Maturity c.Early growth d.Reinvention

• L09 How do the majority of entrepreneurial firms first enter foreign markets? Select one: a.wholly-owned subsidiaries b.Franchising c.Licensing d.Exporting

• L09 The business has to start developing policies and procedures that tell employees how to run the business when the founders or other top managers are not present during the ________. Select one: a.early growth stage b.mature growth stage c.continuous growth stage d.declining growth stage